No matter what industry you’re in or where you are, there are certain things that we as people and consumers all have in common. We have the same basic needs and often the same impulses. And if we apply some of the principles of marketing to that idea, we can get some very powerful results, especially in the mortgage industry.
On first glance, the mortgage industry may seem dull, but in reality, it’s wrapped up in emotion, hope and excitement. And that’s the perfect angle for marketing.
Here are a few things to keep in mind when thinking about marketing to potential buyers:
- People are impulsive. You may not think that buying a home could ever be an impulsive activity since it’s such a big purchase, but we all know that you don’t really need a 20% down payment to buy a home. So make sure that your website has the tools to take your visitors to the next step.
- Pictures are more powerful than words. If you can find powerful, telling images, be sure to use them.
- If someone says, “yes” to something, even if it’s something small, you’ve got your foot in the door. Act accordingly.
- Shopping, even for loan officers, is all about comparison. If you’re the first loan officer or yours is the first website someone sees, you’re in a strong position.
Marketing is a vital part of closing loans. Great marketing helps potential borrowers find you and allows you to earn their trust, even before they talk to you. That’s why we take marketing so seriously at Skyline. Give me a call or shoot me an email to learn about all our proven and effective marketing programs that are helping our loan officers double their production.